The creation of a commodity product in the DIY market at the Point Of Sale. Perforation and eurolocks are typical elements of folding cardboard. The attachment of the product to the cardboard is custom-made.

Highly innovative product in combination with an innovative market presentation that has never been shown before.

The structure of the packaging is characterised by a simple bottom/lid principle. No gluing is used. When the carton is opened an extra dimension becomes visible, as the box reveals itself as a completely new presentation. The back of the cardboard is used as the outside of the box, to get a special satin effect.

Use of colour and illustration appeals to the perception of the parents-to-be on cloud nine. Babytown is a virtual city for babies and their parents. It is the city of the past, the present and the future. A mix of fantasy and reality. Opening the packaging is a surprise in itself. The folding and cutting construction lines have been specifically used in the graphic design. The concealment of the floral pattern and the proportions that have been used arouse a special curiosity.

The basic printing and the sloppy design perfectly represent the purpose of the message. One has to get the idea that hardly any money has been spent. This makes the design very trendy. The name 'Blut' means: no money left to spend.

A unique concept to create distinction in emotional marketing. As never shown before, this product immediately appeals to extreme economy of an expensive product. The cardboard bottle tag/funnel is the leading item of the marketing concept. Humour, appearance and relatively low cost respond to the consumer’s demand. This makes it also perfectly suitable as a present.

The packaging has been developed as a display window with the high-quality flower in the centre. The crystal-clear plastic case lets the light go through and protects the delicate product. Slanting cut-out and subtly cut shape in line with the flower at the front give the design an exciting element. The high-quality, offset-printed micro-corrugated board in combination with the heavy PET window makes the packaging part of a valuable and precious gift. An excellent example of the advantages of different substrates making a perfect match.

Direct offsetprinting on microflute has only been technically possible for a few years now. This possibility has been used all over to emphasise the orchid’s exotic appearance. The design includes communication in five languages and the option to add a personal message for the receiver.

Marketing line of fresh image products. Demonstrated by using printed scented samples.

The nature of the product is visualised by means of its packaging. Starter pack and refill should stimulate new and repeat purchases.